Jeep, a brand renowned for its adventurous spirit and a penchant for vibrant exterior finishes, has once again expanded its colorful repertoire with the introduction of "Joose," a striking and intensely hued shade of orange. This latest addition to the Jeep color palette is currently offered as an exclusive option for the 2025 model year Wrangler and Gladiator vehicles. While the timing of its unveiling might playfully suggest a more autumnal introduction, aligning with the vibrant hues of the Halloween season, Joose has arrived in the spring, ready to make a bold statement on roadways and off-road trails alike. Joose Orange joins a selection of other newly introduced colors within Jeep's current model year offerings. These include Fathom Blue, a sophisticated and deep shade of blue; the historically inspired ’41, a rugged military green that evokes Jeep's heritage; and Mojito!, a flamboyant and attention-grabbing green that was revealed to the public just a few weeks prior to Joose. However, a notable distinction exists in the pricing structure of these new colors. While Mojito! is available as a $595 option, Joose joins Fathom Blue in the higher price tier, commanding a $895 premium for both the Wrangler and Gladiator models. This pricing difference suggests a potential variation in the complexity or cost associated with the formulation and application of these specific paint finishes.
Interestingly, while Joose represents a fresh addition to the color options for the 2025 Wrangler and Gladiator, it bears a discernible resemblance to the previously offered "Crush" orange, which was available on the earlier JK generation of the Wrangler. Furthermore, keen observers might also note similarities between Joose and the "Peel Out" orange that can be selected as an exterior finish for the Dodge Charger Daytona, suggesting a potential sharing of color formulations or a consistent design philosophy within the broader Stellantis automotive group. Bob Broderdorf, the head of the Jeep brand, articulated the company's philosophy regarding these bold color choices, stating that "The Jeep brand defies the sea of sameness in the SUV segment with bold, limited-edition colors. A striking shade like Joose lets our customers express their individuality and stand out, whether they’re navigating city streets or conquering the next mountain pass." This statement underscores Jeep's strategic use of vibrant and distinctive colors as a key element of its brand identity, allowing owners to personalize their vehicles and project a sense of individuality and adventurousness.
Jeep has already commenced accepting customer orders for the 2025 Wrangler and Gladiator models, and the company has confirmed that the new Joose Orange color option is available across all trim levels for both vehicles. This widespread availability ensures that a broad spectrum of Jeep enthusiasts can opt for this eye-catching hue, regardless of their chosen model variant or equipment package. While the Joose color option has not yet been integrated into Jeep's online vehicle configurator, it is widely anticipated that it will be added to the digital platform in the near future, allowing prospective buyers to visualize their customized Wrangler or Gladiator in this vibrant orange finish as part of the online build process.
Looking back at previous model years, both the Wrangler and Gladiator have been offered in an array of limited-time and special-edition exterior colors. For instance, the 2024 model year of the Wrangler was available in a radiant shade of teal known as "Bikini," showcasing Jeep's willingness to experiment with a diverse spectrum of hues. The Gladiator pickup truck has also been offered with two distinct shades of orange in prior years, specifically named "Punk’n" and "Nacho." While both Punk’n and Nacho fall within the orange color family, they are described as being noticeably different in their specific tone and intensity compared to the newly introduced Joose, highlighting Jeep's continuous exploration and refinement of its color offerings to cater to evolving customer preferences and maintain a sense of novelty within its product lineup. The introduction of Joose further solidifies Jeep's commitment to providing its customers with a wide array of expressive and attention-grabbing exterior color options, reinforcing its brand image as one that celebrates individuality and a bold approach to life.